A side project of The Centenary

Give your reciprocal network
a modern home

Circles turns informal, often invisible agreements between historic golf clubs into a visible, embeddable and trackable network — while clubs stay fully in control.

Circles is a side project of The Centenary — our main platform for reciprocal play across all historic golf clubs worldwide. Where The Centenary opens a global network, Circles focuses on a different need: clubs that already have an existing reciprocal group and simply want to give it a clear, modern digital presence. The two products are separate but complementary.

The Problem

Why many reciprocal groups are quietly fading

👤

No clear owner

When committees change, nobody really knows who manages which reciprocal agreements.

📋

Inconsistent lists

Each club maintains its own version, so no two lists are the same.

🚪

No structured growth

Nobody is actively inviting new eligible clubs to join — even when there are dozens of natural candidates.

🔒

Frozen admission rules

Many agreements still say "free" while clubs would now prefer a member-guest rate or defined discount.

📢

Limited promotion

Stronger clubs hesitate to publish an unclear or outdated list on their website.

📉

Declining relevance

Usage drops, administration becomes harder, and valuable networks slowly lose meaning for members.

The Solution

What Circles does for your club

Circles solves these issues without changing who you welcome or how you run your club:


Live Examples

Three Circles already running

These show what Circles looks like in practice — an existing collaboration turned into a clear, interactive overview for members, with consistent information across all participating clubs.

Pricing

Two simple levels of participation

Both levels are designed to be low-effort for clubs. No technical work, no complex onboarding.

Classic

Circles Classic

  • A dedicated Circle page hosted by The Centenary.
  • Interactive map of all participating clubs.
  • Searchable list view with access terms per club.
  • Copy-paste embed codes for every participating club's website.
  • Centralised updates — one change updates all maps and lists instantly.
  • We can help grow the circle by reaching out to eligible clubs.
Pricing: your founding year ÷ 10 (e.g. €189.50 for a club founded in 1895).
Plus

Circles Plus

  • Everything in Classic, plus:
  • The Centenary handles requests and approvals between clubs.
  • Usage insights per club: who travels, where, and how many guests received.
  • Define maximum rounds per year and other fair-use parameters.
  • Data that supports balanced, long-term cooperation.
Pricing: defined together with our first Circles Plus partners to ensure a fair structure.

Getting Started

How starting a Circle works

  1. Share your list. Send us your current list of participating clubs and the basic terms of your reciprocal agreement.

  2. We build your Circle. We create the Circle page, map, list and prepare embed codes for all participating clubs.

  3. You go live. Each participating club links to the Circle from its own website — instantly giving members a clear overview.

  4. We help it grow. Over time we can help refine admission rules and identify potential new clubs to join.

Interested in your own Circle?

If you're part of an existing reciprocal group — based on founding year, architect, region or another shared link — and would like to modernise how it is presented, we'd be happy to help.

Get in touch