The Centenary connects the world's oldest golf clubs with their members — and with brands that share their values. A rare opportunity to be part of something genuinely historic.
Get in touchThe Centenary's members are not casual golfers. They belong to clubs over a century old — establishments where tradition, quality, and trust are non-negotiable. These are the people who make purchasing decisions, influence peers, and take pride in the brands they associate with.
Align your brand with the oldest and most respected golf clubs in the world. Heritage is not something money can buy — but partnership can reflect it.
Members of century-old clubs are typically affluent, brand-loyal, and active consumers of premium golf, travel, hospitality, and lifestyle products.
From Scotland to Belgium, Germany to Spain — our network spans the golf world. Your brand travels with our members.
As a non-profit, every partnership directly supports the preservation and modernisation of historic golf culture. Your investment has visible, meaningful impact.
Club managers, captains, and board members are core users of our platform — people who choose suppliers, organise events, and set the tone for their membership.
We don't sell banner ads. Partnerships are curated, integrated, and built to feel natural to the audience — which means they actually work.
We are selective. Not every brand is the right fit — and that is intentional. The Centenary's credibility depends on the quality of the companies we associate with.
Brand placement across thecentenary.co.uk, the member portal, and club-facing communications — in front of people who actually pay attention.
As The Centenary grows, member events and inter-club tournaments will become a cornerstone of the network. Partners will have a natural place within these moments.
The Centenary brand appears on club clothing, event materials, and co-branded items. Sponsor presence can be integrated authentically within this.
Our database of 1,890+ clubs worldwide is unique. Relevant partners may be able to access aggregated insights to inform their own market strategies.
Our blog and social channels tell the stories of historic clubs. Authentic content partnerships — not advertorials — that serve the audience first.
Early partners who come in at the founding stage will carry that designation permanently. As the network grows, that association becomes increasingly valuable.
The Centenary is structured as a non-profit. Revenue from club fees and partnerships is reinvested into the platform and the community it serves. In the first two years, all proceeds go back into developing the network. After that, 50% of any surplus is directed to pre-selected charities and causes relevant to golf, heritage, and community — chosen with input from founding clubs.
Continuous improvement of the tools clubs and members rely on — booking, verification, analytics, and more.
Funding inter-club tournaments, member gatherings, and experiences that make the network tangible and valuable.
Supporting research, documentation, and storytelling around the world's oldest golf clubs — history that would otherwise go unrecorded.
A portion of surplus donated to causes chosen by founding clubs — making every partner and member part of something that gives back.
No. We do not sell banner ads or paid placements in the traditional sense. All partnerships are curated and integrated — we only work with brands that are a genuine fit for the audience and mission.
The network is in its founding phase, with clubs across the Netherlands, Belgium, Scotland, and beyond. We are targeting 25 founding clubs for the initial launch. The audience is deliberately niche and high quality — not mass market.
There is no fixed rate card. We discuss each partnership individually to ensure it makes sense for both sides. Please use the contact form below to start a conversation.
Absolutely — and early partners benefit most. Founding Partner status is a permanent designation, and the credibility of being part of this from the start carries long-term value as the network expands.
No. We are an independent non-profit platform. This independence is actually a strength — we can work across borders and organisations without restriction.
Founding clubs have a say in how any surplus is allocated. We are committed to transparency — every partner and club will know exactly how funds are used.
We'd love to hear from brands who share our values. Tell us about your company and what a partnership could look like.
Start the conversation